How APR uses cookies in France

1 – What is a cookie?

A cookie is a text file or software element that stores information about your device’s browsing on the Internet. It is under the control of your browser, and sometimes has a random, unique number. You can read, delete, or modify it.

2 – Why does APR use cookies?

APR is always looking for new ways to improve its website(s) and offer you a better service. Thus APR uses different types of cookies as indicated below, some of which may require the prior consent of the Internet user (advertising type cookies) before the cookie is installed on his or her terminal.

3 – How does APR inform you about the cookies it uses?

When you first arrive on the site, the “find out more” link on the welcome banner will take you to this page which gives you all the information on the cookies used on this site.

In all cases, you have control over these cookies. You have the possibility of refusing them, of destroying them, and of setting them.

4 – How to refuse and/or uninstall cookies?

Most browsers allow you to control cookies via their parameters, which can be adapted to reflect your consent to the use of cookies. In addition, most browsers also allow you to delete cookies. To learn more about browser controls, please consult your browser documentation.

To learn more about setting your browser preferences, you can also visit the following website:

5 – What types of cookies are used by APR?

Cookies can be classified in different ways:

According to their shelf life:

  • “Session” cookie: this is a cookie that is erased when the user closes the browser.
  • “Persistent” cookie: this is a cookie that remains on the user’s computer/device for a predefined period of time after the user closes the browser session. The maximum storage period is governed by the regulations or recommendations of the relevant data protection authority. In this case, the lifetime of a cookie may not exceed 13 months after it has been deposited.

According to their origins:

  • “First level” cookies: they are placed directly by Michelin or its service providers.
  • “Third-party” cookies: they are placed by partners which Michelin has authorised (for example, an advertising agency). When they use cookies, these third party partners are responsible for the cookies they implement. We invite you to consult their cookie management policies. You can also use their own consent collection and management tools to set your preferences.

According to the main purposes :

Cookies can serve several purposes. The name of the purposes may vary from one actor to another. They can be grouped into the categories defined below.

  • Cookies strictly necessary

Cookies that are strictly necessary for the provision of an online communication service by electronic means are indispensable for the proper functioning of the website. Their deactivation leads to significant difficulties in the use of the site, or even the impossibility of using the services it offers. Many purposes are covered by these cookies. For example, they make it possible to identify the terminals used to route the communication, to number the data “packets” to route them in the desired order, to detect transmission errors or data loss, to store the contents of a basket for the duration of the session, to personalise the user interface (language, presentation of a service) or for authentication with a service.

These cookies also enable Michelin to keep the choice expressed by users concerning their preferences in terms of depositing and reading cookies so as not to solicit them again for a defined period of time.

These cookies and tracers are implemented on the basis of Michelin’s legitimate interest. Because they are strictly necessary for your navigation, your prior consent is not required. These cookies are not managed by our consent management module.

  • Cookies and functional tracers

Functional cookies are used to enhance your browsing experience. They remember the choices you make (e.g. your user name, save the latest route options) and provide personalized services. Thanks to these cookies, you do not have to enter certain information each time you log on to our site or application. They can remember changes you have made to text size, font or other parts of web pages that can be customized.

Functional cookies will not be used to send you advertisements on our site or on other websites.

You are free to accept or decline them, but by blocking them, it is also possible that your previous selections of services will not be remembered.

These cookies are implemented on the basis of your prior consent.

  • Statistics or audience measurement cookies

Audience measurement cookies are used to improve the performance of the use of Michelin’s websites. The collected data allows to provide anonymous statistical data of frequentation (number of visitors and pages visited, time of visit, error messages, number of visits, frequency of return…) “.

Analysis cookies may be installed and managed by partners who pursue additional purposes. Michelin may however limit their use for the purposes of the requested analytical statistics.

You are free to accept or refuse them, but by blocking them, Michelin will have less information to improve the performance of its site.

These cookies are implemented on the basis of your prior consent or of our legitimate interest when they meet the conditions to be exempted from consent.

  • Cookies related to targeted advertising operations

Targeting and tracking cookies allow third party companies to provide services, mainly advertising, and to improve their efficiency. These cookies can remember the pages and websites you visit, and can collect personal data, mainly the IP address of the terminal used by the Internet user. The information collected may be shared with third parties.

For example, cookies allow advertising agencies to propose advertisements adapted to your centres of interest according to your navigation on Michelin’s Internet sites, or to limit their repetition.

Michelin and third party suppliers, including Google, jointly use both proprietary and third party cookies to obtain information, optimize and deliver ads based on visits to the site. Michelin and these suppliers also use both types of cookies to determine the relationship between visits to the site and ad impressions, other uses of advertising services, and interactions with those ad impressions and advertising services. Finally, Michelin and these suppliers use both types of cookies to remember your interests and demographics in order to provide you with targeted advertising.

These cookies are implemented based on your prior consent.

  • Social Network Cookies Generated by Social Network Share Buttons

Michelin uses what are called social plugins (hereafter: buttons) referring to social networks such as Facebook, Linkedin or YouTube. Michelin makes available functionalities that enable content to be shared through social network sites. Social network cookies are managed by the publisher of the social network site. You are invited to read the social network cookie management policy on the sites concerned.

These cookies are implemented on the basis of your prior consent.